Privacy Policy

This Privacy Policy explains how UTG.AI (“UTG.AI”, “we”, “us”, or “our”) collects, uses, and shares information when you visit our website, interact with our content, or contact us about AI automation and related services.

1. Information We Collect

1.1 Information you provide to us

We collect information that you voluntarily provide, including when you:

• Fill out the contact or project inquiry form.
• Book a call or demo using our scheduling tools (e.g., Calendly).
• Subscribe to a newsletter or request resources.
• Communicate with us by email, phone, or other channels.

The information you provide may include your name, email address, company name, industry, project details, budget, timeline, and any other information you choose to share.

1.2 Information collected automatically

When you visit our website, we automatically collect certain technical and usage information, such as:

• IP address and approximate location (city/region level where available).
• Device information (browser type, operating system, device type).
• Pages viewed, links clicked, time spent on pages, and referring URLs.
• Information collected via cookies and similar technologies (such as pixels and tags), including the Meta/Facebook Pixel for analytics and advertising.

1.3 Information from third-party tools

If you interact with us through integrated tools (e.g., Calendly bookings, analytics platforms, or automation platforms we use to process form submissions), those tools may share limited information with us such as your contact details, time zone, and meeting preferences.

2. How We Use Your Information

We use the information we collect for purposes including:

• Responding to inquiries and providing requested information or services.
• Preparing and discussing proposals, scopes, and automation plans.
• Scheduling and managing calls, demos, and follow-up communications.
• Improving and optimizing our website, content, and user experience.
• Analyzing performance and running marketing/retargeting campaigns (for example, via the Meta/Facebook Pixel).
• Protecting the security and integrity of our systems and Services.
• Complying with legal obligations and enforcing our Terms of Service.

3. Legal Bases (Where Applicable)

Where required by law (for example, in the European Economic Area or the UK), we rely on one or more of the following legal bases to process your personal information:

• Consent – when you voluntarily provide information or accept cookies.
• Legitimate interests – such as operating, improving, and securing our Services, and communicating with you as a business contact.
• Contract – when processing is necessary to perform or prepare a contract with you.
• Legal obligation – when processing is required by law.

4. Cookies & Tracking Technologies

We use cookies, pixels, and similar tracking technologies to understand how visitors use our website, measure performance, and support our marketing efforts.

These may include:

• Essential cookies – required for basic site functionality.
• Analytics cookies – to understand traffic, usage patterns, and performance.
• Advertising pixels – such as the Meta/Facebook Pixel, which helps us measure and optimize ad campaigns and create audiences.

You can typically control cookies through your browser settings and, for some platforms like Facebook, through your ad preferences on those platforms. Disabling certain cookies may affect your experience on our website.

5. How We Share Information

We may share your information with:

• Service providers that help us operate our business (e.g., hosting, analytics, email, scheduling, CRM, automation platforms).
• Professional advisors (such as legal or financial advisors) where reasonably necessary.
• Authorities or third parties when required by law, court order, or to protect our rights, property, or the safety of others.
• Business transfers – if we are involved in a merger, acquisition, reorganization, or sale of assets, your information may be transferred as part of that transaction.

We do not sell your personal information in the traditional sense. If applicable law defines “sale” more broadly (for example, under certain U.S. state privacy laws), we will comply with those obligations separately.

6. Data Retention

We keep personal information for as long as necessary to fulfill the purposes described in this Policy, unless a longer retention period is required or permitted by law. The retention period may vary depending on factors such as:

• The length of our relationship with you as a prospect or client.
• Whether there is a legal obligation to retain certain data.
• The need to resolve disputes or enforce agreements.

7. Data Security

We use reasonable technical and organizational measures to protect personal information from unauthorized access, loss, misuse, or alteration. However, no method of transmission over the internet or method of electronic storage is 100% secure, and we cannot guarantee absolute security.

8. International Transfers

Our service providers and partners may be located in different countries. As a result, your information may be stored or processed in a country that may have different data protection laws than your home jurisdiction. Where required, we take steps to ensure that appropriate safeguards are in place for such transfers.

9. Your Rights & Choices

Depending on your location and applicable law, you may have certain rights regarding your personal information, such as:

• The right to access and obtain a copy of your personal information.
• The right to request correction of inaccurate or incomplete information.
• The right to request deletion of your information, subject to legal obligations.
• The right to object to or restrict certain types of processing, including direct marketing.
• The right to withdraw consent where processing is based on consent.

To exercise these rights, contact us using the details in the “Contact Us” section below. We may need to verify your identity before responding to your request.

10. Children’s Privacy

Our website and Services are not directed to children and are intended for business users and adults. We do not knowingly collect personal information from children under the age of 16. If you believe a child has provided us with personal information, please contact us so we can take appropriate action.

11. Third-Party Links

Our website may contain links to third-party websites, content, or services. We are not responsible for the privacy practices or content of those third parties. We encourage you to review the privacy policies of any third-party sites you visit.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will update the “Last updated” date above. If changes are material, we may provide additional notice (such as a banner on our website or email, where required).

Your continued use of our website or Services after the updated Policy becomes effective means you acknowledge and accept the changes.

13. Contact Us

If you have any questions about this Privacy Policy or how we handle your information, you can contact us through the contact form on the UTG.AI website or via the email address listed there.

This Privacy Policy template is provided for general informational purposes only and does not constitute legal advice. You should consult with a qualified attorney to adapt it to your specific business and legal requirements.